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Non-Fiction category

Leadership book awards

Recognition for leadership books about the actual work of leading people, including the parts that do not go well. Every book is read in full and measured against our published Standard of Excellence.

Entry from $79
Result in 10-12 weeks
Published 2020 or later

What this category recognizes

Leadership is about the relationship between a person and the people they are responsible for. That makes it distinct from Business, which is about the work, and from Entrepreneurship, which is about the risk.

The category covers management practice, developing and retaining people, difficult conversations, organisational culture, leading through change, executive and team leadership, and leadership outside business entirely: nonprofit, military, educational, and community.

The most common weakness is aspiration without instruction: a book that describes what a good leader is without saying what one does.

What the standard looks like here

The ten pillars apply to every category. This is how each one is read when the book is about leadership.

The Writing

Pillars 1-3

Voice, Tone and Style

Whether the author sounds like someone who has led people rather than studied leadership.

Craft and Technical Execution

Whether principles are illustrated in specific situations a reader recognizes.

Structure and Organization

Whether the book is navigable by someone looking for the part that applies today.

The Substance

Pillars 4-5

Originality and Concept Strength

Whether it contributes beyond widely circulated leadership language.

Depth of Content and Insight

Whether it engages with the situations that do not resolve well, including failure and the limits of the author’s own approach.

The Reader

Pillars 6-8

Audience Impact and Purpose Fulfillment

Whether it serves the leader it addresses, whether that is a first-time manager or an executive.

Emotional and Psychological Impact

Whether the reader recognizes their own difficulty in it.

Overall Impact and Distinction

Whether something changes in how the reader leads.

The Finished Book

Pillars 9-10

Production Quality and Presentation

Trade-standard production, with accurate sourcing where research is cited.

Category Relevance

Whether leading people is genuinely the subject.

Business, Entrepreneurship, or Leadership?

The most common reason a strong book is entered in the wrong category.

Business

How to run, grow, or operate. Focused on the work.

Tell: a reader could apply it without starting anything.

Entrepreneurship

How to start something and carry the risk of it. Focused on the founder.

Tell: it assumes the reader is building from nothing.

Leadership

How to direct and develop other people. Focused on the relationship.

Tell: it is about people, not operations.

You may enter up to five categories, and each is evaluated independently.

Questions about entering a leadership book

Does my book need to be about business leadership?

No. Leadership in nonprofits, education, the military, and community organisations is assessed within this category.

Do I need to have held a senior role?

No. The book is assessed, not the author's title.

Can I enter Leadership and Business?

Yes, and many books legitimately sit across both.

Submit your leadership book

Entry is $79 for your first category. Your complete manuscript is read in full and measured against the ten pillars.